Artists give cultural relevance and nuance to technological advances, new British Council report reveals

Artists, cultural organizations, and creative industries are essential in advancing technology while ensuring human values remain central to innovation. A British Council report features insights from 56 global leaders in art and technology, highlighting the transformative role of artists in creating new tools and demystifying complex concepts. The report emphasizes the importance of a rich cultural ecosystem that allows for advancing technology with awareness and cultural nuance. Recent developments in fields like Web3 and NFTs showcase how artists give cultural relevance to emerging technologies, shaping a diverse digital future.

"Artists aren't just using technology, they're transforming it. From independent studios to quantum computing labs, artists internationally are creating new tools, demystifying complex concepts, and ensuring diverse voices shape our digital future."

"This practice relies on a rich cultural and creative ecosystem which is an incredibly powerful asset; a network that is capable of not only advancing technology, but doing so from a place of awareness, sensitivity and cultural nuance."

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