Cloudflare announced it will block generative AI bots by default and provide an option for AI model operators to pay for access to scraped web data. Google’s AI scrapers cannot be denied access without impacting traditional search results, placing pressure on publishers. In the context of brand struggles, Lululemon is suing Costco for producing lookalikes that confuse consumers. A survey shows that a significant majority of high-income Americans may prefer private labels marketed as dupes. Publishers are also concerned about declining traffic and the growing prevalence of AI-generated search responses.
Publishers must tolerate the Google AI scraper bot because it comes under the same consent checkbox as Google's Search crawler.
Lululemon is suing Costco for producing lookalikes, as well as for backing influencers who refer to the products as 'Lulu dupes' and 'knockoffs.'
70% of Americans who make $150,000 or more per year say they're more likely to try private label if it's marketed as a dupe of a high-end product.
Publishers are preparing for the idea of 'Google Zero' as Google AI Overviews continue to grow as a share of search responses.
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