"Gen Zers approach side hustles less as temporary gigs and more as extensions of their careers. It drew on Forbes data showing that as many as 57% of Gen Z prefer side gigs to in-office careers. Many are entering the workforce during a period of economic uncertainty, student debt pressure and rapidly changing job requirements. As a result, side hustles often serve as both income support and resumé builders."
"Unlike past generations who might have treated side work as short-term or seasonal, Gen Z is more likely to take on multiple side gigs as skills and interests evolve. With costs rising and career paths feeling less linear, many Gen Z workers are looking for flexible ways to earn that can grow with them over time. Side hustles are increasingly part of how they build skills and test career paths outside of traditional employment."
"One of the clearest predictions from ChatGPT was that content-related side hustles will continue to dominate. This includes creating short-form videos, photos or testimonials for brands as well as building large personal followings. Companies now see the value in authentic content that looks native to social platforms and Gen Z is already fluent in this style. These roles appeal to the digital natives growing up in uncertain times because they combine creativity"
Gen Z is entering employment when long-term career options feel uncertain, so side hustles are used to build skills and test paths outside traditional jobs. Rising costs and less linear career planning drive demand for flexible earning methods that can grow over time. Side hustles are treated less as temporary gigs and more as extensions of a career, with many workers preferring side work to in-office roles. Economic uncertainty, student debt pressure, and rapidly changing job requirements make side hustles serve as both income support and resume builders. Content creation and user-generated content for brands are predicted to keep dominating, including short-form videos, photos, testimonials, and building personal followings. Brands value authentic, platform-native content, and Gen Z’s social fluency supports this appeal.
Read at MoneyLion
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