Comment of the Week: 'A Dumb Phrase That Means Nothing'

"This week, our winning comment comes from @Roguelike, who was brave enough to declare that the term "hard launch" and, by association, "soft launch," is dumb. They commented on "After 3 Years Together, Timothée Chalamet Kind of Soft Launches Kylie Jenner on Instagram." I'm glad I'm finally an old, because the phrase "hard launch" is dumb, and while I know what it means, it's a dumb phrase that means nothing, and it's nothing words. Just like this entire comment."

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A recurring "Comment of the Week" highlights a standout reader remark. The winning comment by @Roguelike labels the phrases "hard launch" and "soft launch" as dumb and meaningless, reacting to a social-media soft launch involving Timothée Chalamet and Kylie Jenner. The host expresses agreement, jokes about being "an old," and echoes the assertion that the phrase conveys nothing. A runner-up, @thebold, offered supportive camaraderie and praised the courage of speaking up. The segment occasionally names a runner-up, signs off with "Go Bears!," and invites readers to subscribe for ad-free access and to support independent journalism.

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