AT&T's acquisition of Lumen's Mass Markets Fiber Business for $5.75 billion emphasizes the rising demand for bundled wireless and broadband services. CEO John Stankey noted that customers benefit from having both services under one provider, leading to increased customer loyalty and recommendations. The deal will consolidate AT&T's presence in key markets, acquiring one million existing customers with the potential for additional service expansion. This move is central to AT&T's strategy to enhance its Fiber and wireless service offerings while accessing critical infrastructure for accelerated fiber deployment.
We know customers appreciate having both wireless and broadband services delivered by just one provider, attests AT&T CEO John Stankey.
Customers with both AT&T Fiber and the company's wireless services are more likely to recommend AT&T, remain customers longer and provide the best returns.
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