Threads has introduced direct messaging, a feature that has been highly anticipated since its launch. Initially, the platform did not have a separate inbox, leading users to Instagram for messaging. However, Meta recognized a shift in user behavior, noting that many Threads users connect with different accounts than they do on Instagram. This change, along with user demand for private messaging, prompted Meta to integrate DMs, which have been the top requested feature since Threads' inception.
Meta's Threads is finally letting users send private messages, a feature that took nearly two years to arrive, enhancing user interaction on the platform.
Initial expectations assumed that users would have overlapping social circles between Instagram and Threads. However, users are connecting with different crowds.
Over a third of daily Threads users follow mostly different accounts than those followed on Instagram, showing a shift in user behavior and connections.
The introduction of direct messages is a response to relentless user demand, marking it as the most requested feature by users since the platform's launch.
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