Samsung has launched its Galaxy S25 Edge smartphone, marking a significant moment in tech and culture. Collaborating with artist Doechii, the campaign showcases how the phone blends cutting-edge AI technology with stylish design. The S25 Edge is touted as the lightest in the S series yet packed with features like Audio Eraser and Drawing Assist. The immersive launch event on May 30 includes a private performance by Doechii, highlighting the fusion of technology, music, and style, aiming to inspire creativity among users.
"Music and fashion are some of my favorite creative outlets because they let me push boundaries and express myself in a way that feels authentic," Doechii said in a Samsung press release. "With this partnership, I want to encourage people to have fun, try something new, and know that the creative voice inside them is valid."
The campaign isn't just content-driven-it's immersive. On May 30 at 8 p.m. ET, Samsung is hosting an exclusive event at Edge NYC in Hudson Yards to celebrate the Galaxy S25 Edge.
From hitting the studio to cruising through city streets with her pet albino alligator Coconut (yes, really), Doechii showcases how the S25 Edge slips into daily life without slowing anyone down.
This phone is loaded with some of the most advanced Galaxy AI tools to date, including Audio Eraser and Drawing Assist. Whether you're editing a voice memo or perfecting your next post, the S25 Edge helps streamline creativity on the go.
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