ESPN is set to launch a new app that integrates vertical, short-form video content tailored for sports fans. The app will feature an in-app feed combining highlights and user-generated content alongside a personalized version of SportsCenter. A survey revealed that Gen Z consumers spend over two hours daily on social media, prompting ESPN to develop an engaging algorithmically driven platform. The app's development reflects decades of ESPN's evolution in digital media, leveraging advanced technology for content creation and delivery.
We want this to be a fresh feed that you can get lost in whenever you open the app. Vertical, scrollable video is how so many fans get their information today. I'm just thrilled to be at that moment where we can deliver that.
The new offering is decades in the making. Daley connects upcoming app features back to the 2000 launch of ESPN.com's old Page 2 subsite, which linked sports and culture in new ways.
Short, vertical clips have infiltrated nearly every media platform as a result, from the NBA app to The Economist. Now, ESPN hopes an algorithmic buffet built specifically for sports fans can earn its own portion of users' daily screen time.
The company's digital video creative team contributes to the more than 400 social posts ESPN publishes each day-not including highlights that live across the brand's own platforms-with help from AI models.
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