Google claims that traffic from its search engine to websites has remained relatively stable year-over-year, refuting third-party reports of dramatic declines based on flawed data. Google acknowledges user trends are shifting traffic, with some websites gaining and others losing visibility. Despite implementing chatbots and AI features that provide direct answers within search results, Google argues that these changes do not significantly impact the overall search landscape. User preferences are gradually moving towards sites offering various content formats like videos and forums.
Google asserts that total organic click volume from its search engine to websites has been "relatively stable" year-over-year, with slight increases in average click quality. This perspective contradicts third-party reports suggesting dramatic declines in traffic, which Google claims are based on flawed methodologies.
Despite Google claiming overall traffic stability, trends indicate that while some sites are gaining traffic, others are experiencing losses. The shift in user behavior is influenced by new AI-driven features offering direct answers and interactions on the search results page.
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