The impact of AI on small publishers has become critical as traffic from Google and other search engines has plummeted. As of March 1st, traffic declined dramatically due to Google's integration of an AI feature that provides answers directly on the results page, eliminating the need for links to external websites. This shift has caused a rise in 'no clicks' searches, growing to 69%. Consequently, individual, honest reporting is being overshadowed by AI-generated content, which is often inaccurate. The recent Google core updates have further exacerbated this issue, leading to dwindling publisher viability.
The way AI affects publishers is that when you search any term - from 'cancer' to 'Kim Kardashian' - AI presents you with their own answer drawn from websites but lacking links.
Last month, Google added an AI choice to their search engine. By the time the Google lawsuits are sorted out, it won't matter to publishers whose businesses have been destroyed.
AI will wipe out individual honest, subjective reporting and replace it with one voice. Of course, among the many problems there is that AI is wrong most of the time.
By the time the new Google core update was announced, traffic to sites has been destroyed as Google has started promoting their AI function right on the page.
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