IAN ROGERS IAN ROGERS

Technology and culture are converging through digital innovation that applies creative instincts from music and luxury branding to crypto products. Experience design focuses on reducing complexity for end users, reflecting how the internet once required effort to access. Work centers on delivering an Apple-like user experience in the crypto world while building storytelling and community rather than only shipping products. Digital ownership is expected to change how artists, designers, and brands create and trade art. AI is projected to strongly influence creativity by enabling digital abundance, while blockchains introduce digital scarcity, creating a counterweight to AI-driven abundance.

"What I do today is very similar to what I was doing in the 1990s - only now I have far more experience. Back then, the internet was brand new. I followed my instincts, but I had no real points of reference. Today, after thirteen startups, my ability to recognise patterns is completely different. Moving from music into luxury industry was an important lesson: how does technology change culture? What does that mean for storytelling and brand building? You have to be tech-savvy enough to understand what's happening in the world - that's the intellectual challenge that drives me every day."

"At the same time, it's important to reduce complexity for the end user. We easily forget that the internet was once difficult to access. Today, we are in a similar phase with digital assets. My job revolves around two pillars: first, bringing an Apple-like user experience to the crypto world. Second, storytelling and community building - not just creating a product, but a brand and a community."

"You can't look at this question without considering AI. AI will have an enormous impact on creativity. Digital assets and digital ownership are creating new ways to create and trade art. The problem of access to music has been solved - music is information, and information has already been liberated. It becomes interesting as a counterweight to AI: AI brings digital abundance, blockchains bring digital scarcity."

Read at Sleek Magazine