Bustle saw a dramatic increase in traffic last spring, with certain stories attracting 150,000 to 300,000 views compared to regular numbers below 1,000. In response, CEO Bryan Goldberg prioritized replicating this success by creating a new team focused on generating similar content. Unfortunately, these efforts were short-lived, as the new team was laid off two months later. The situation reflects broader struggles across media companies as they grapple with declining traffic due to changes in algorithms by Google and Facebook's reduced emphasis on news content.
Last spring, Bustle experienced massive traffic spikes for a few stories, achieving 150,000 to 300,000 search views, a significant increase from their usual 1,000.
The sudden surge in traffic prompted Bustle's CEO, Bryan Goldberg, to prioritize replicating this success, leading to new hires and a dedicated content team.
However, Bustle's traffic gains proved short-lived, as the newly formed team was laid off just two months later amid ongoing struggles.
Media companies are facing increased challenges in traffic acquisition due to changes in social media algorithms and Google’s shift towards AI summaries instead of traditional search results.
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