"According to Barron's, this sentence construction isn't just a quirk of corporate communications - it's an epidemic, more than quadrupling from about 50 mentions in 2023, to over 200 uses in 2025."
""In 2025, AI won't just be a tool; it will be a collaborator." (Cisco) demonstrates how companies are framing AI's role in a multifaceted manner."
""The future of autonomy isn't just on the horizon; it's already unfolding." (Accenture) reflects a proactive approach to technological advancements."
""These systems aren't just executing tasks; they're starting to learn, adapt, and collaborate." (McKinsey) emphasizes the evolving capabilities of technology in corporate settings."
The phrase 'It's not just this - it's that' has become prevalent in corporate communications, with its usage quadrupling from 50 mentions in 2023 to over 200 in 2025. A report by Barron's analyzed data from AlphaSense, revealing this construction is not merely a quirk but an epidemic in corporate news releases, earnings reports, and government filings. Examples from companies like Cisco, Accenture, and Microsoft illustrate the trend, showcasing how this phrasing reflects a shift in communication style within the corporate sector.
Read at TechCrunch
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