Billions have been spent to improve broadband access in rural communities, yet many residents remain offline. While significant efforts have been made to build and upgrade networks, adoption rates remain low due to various factors. Nearly 20% of rural households did not subscribe to broadband in 2021, with many expressing disinterest rather than financial constraints. Although younger adults show higher adoption rates, older generations lag behind significantly. Even where access exists, usage often reflects outdated habits, limiting the benefits of deployed infrastructure, which can impede economic growth and access to essential services.
Federal and state programs have rightly prioritized reaching remote areas, building towers, and upgrading last-mile delivery. But access doesn't guarantee uptake.
As recently as 2021, nearly one in five rural households did not subscribe to a broadband service. Among those, nearly 25% said they simply weren't interested.
Broadband adoption had surpassed 80% among younger rural adults, but dropped sharply with age. Just 68% of rural adults over 75 had broadband.
These usage patterns reflect long-established habits. A study found that most early adopters used their new connection primarily for entertainment.
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