In July 2025, X's new installs on Google Play fell by 44% compared to the previous year, whereas iOS downloads grew by 15%. This decline resulted in a 26% drop in total mobile downloads year-over-year. The X Android app is known to have issues, prompting the new Head of Product to seek improvements and build a dedicated team. While Google Play shows declines, X competes with Meta's Threads for user attention, despite Threads having a slower growth rate.
In July 2025, X downloads on Google Play saw a significant decline, with new installs dropping by 44% year-over-year worldwide, contrasting with a 15% growth on iOS.
The overall average of X's downloads decreased by 26% year-over-year as of July, despite a slightly better performance compared to the prior month.
Nikita Bier, the new Head of Product, indicated that X plans to address the known issues with the Android app, which has been criticized for being buggy.
X's Android app struggles may have contributed to users transitioning to Meta's Threads, which has been increasing its daily active users.
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