"Individual YouTube Premium subscribers will soon pay $15.99 a month, a two dollar increase from the previous price of $13.99. For family plan subscribers, pricing will jump all the way from $22.99 to $26.99."
"YouTube said that its desire to pay creators more was part of the reasoning behind the rising prices. 'We don't make these decisions lightly, but this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube.'"
"Paying a couple bucks more a month isn't terrible but it starts to feel a lot worse when you remember that you were paying $11.99-four dollars less-just three years ago."
YouTube Premium subscribers will see price increases across all plans, with individual subscriptions rising to $15.99, family plans to $26.99, and Premium Lite to $8.99. This marks the second price hike in three years, with previous increases occurring in July 2023 and the year prior. YouTube cites the need to support creators as a reason for the price adjustments. The increases exceed inflation rates, impacting subscribers' budgets through 2026.
Read at Fast Company
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