A 60-year-old entrepreneur who sells Pokemon cards and other collectibles saw sales surge 200% after he leaned into live selling
Briefly

A 60-year-old entrepreneur who sells Pokemon cards and other collectibles saw sales surge 200% after he leaned into live selling
Scott Wool has been in the collectibles business since 1987, selling items like Pokemon cards and comics. After nearly going bankrupt in 2013, his sales surged by 200% between January 2025 and January 2026, attributed to the popularity of collectible card games and a shift towards livestreaming. Wool's business transitioned from physical stores to e-commerce, starting with eBay in the early 2000s. His eBay store, originally named pfootballpete4dhx, has over 100,000 followers and has sold more than 2 million items.
"Scott Wool's collectibles business has experienced a remarkable resurgence, with eBay sales increasing by 200% from January 2025 to January 2026, driven by the popularity of collectible card games and a strategic focus on livestreaming."
"Wool's journey in collectibles began in 1987 when he partnered with a local comic-book store owner. His business has evolved significantly, transitioning from physical retail to a robust online presence."
"The introduction of e-commerce in the early 2000s marked a turning point for Wool's business. He launched an eBay store with a quirky name, which has since gained over 100,000 followers and sold over 2 million items."
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