A closer look at Citi's strategy for growing its TTS business in the 2025 BaaS landscape - Tearsheet
Briefly

Citi's Treasury and Trade Solutions (TTS) is highlighted as a vital growth engine for the bank. It provides fintechs and corporates with access to global banking infrastructure through innovative API-driven solutions and integrated partnerships. TTS plays a significant role in advancing Citi's involvement in Banking-as-a-Service (BaaS) to meet the rising demand for embedded financial services. Scott Southall notes that businesses increasingly prefer online platforms to connect with customers, which aligns with TTS's strategic development.
Citi CEO Jane Fraser described Citi's Treasury and Trade Solutions (TTS) as 'a thing of beauty,' emphasizing its alignment with the bank's strengths in global reach and local insight.
The TTS solutions enable fintechs, platforms, and corporates to leverage Citi's global banking infrastructure through API-driven solutions and integrated partnerships.
Citi's TTS division is crucial for expanding its presence in Banking-as-a-Service (BaaS) while responding to the growing demand for embedded financial services.
Scott Southall noted the trend of businesses moving online, which underscores the necessity for direct connections with customers via online marketplaces and platforms.
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