Accenture has successfully acquired Superdigital, a U.S.-based agency specializing in social and influencer marketing. This acquisition aims to strengthen Accenture Song's services by integrating Superdigital's effective strategies in audience engagement and content production. Established in 2013, Superdigital is recognized for its expertise in short-form video and creative strategies. The agency's team consists of over 40 skilled professionals who specialize in agile production and trend awareness, making this acquisition pivotal for boosting client growth and relevance in the market.
Founded in 2013, Superdigital is an award-winning agency known for its highly effective social strategies, community building and content production, particularly across short-form video and platform-native creative.
Superdigital's team of over 40 employees is comprised of creators, strategists and skilled managers who are experts in social fluency, specializing in rapid ideation and agile creative production, all while staying attuned to cultural trends.
This acquisition will further enhance Accenture Song's customer offerings for clients seeking growth and greater relevance.
Superdigital will join Accenture Song to bolster existing client offerings in end-to-end social marketing from audience and community strategy to content, commerce and measurement.
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