"Accenture is betting that the future of retail will run through AI with an investment in Profitmind, an agent-based platform that automates pricing decisions, inventory management, and planning. "Profitmind bridges the gap between insight and action through agentic AI," Accenture global retail lead Jill Standish said in a statement that announced Accenture's buy in. "It mirrors how retailers run their businesses, linking data from multiple sources for clear, prioritized recommendations that can be trusted and executed quickly in response to an increasingly competitive industry.""
""Profitmind brings a transformative technology that identifies and quantifies performance opportunities across a retail business," the startup's CEO Mark Chrystal told The Register via email. "Because AI is increasingly automating merchandising and pricing, you need a system like Profitmind to stay on top of the market and respond to it. Further, Profitmind, within its Marketing Agent, has the ability to create Generative Engine Optimization (GEO) optimized product copy that increases the likelihood that AI search agents will find and recommend their products.""
Accenture provided funding through Accenture Ventures to Profitmind, an agent-based AI platform that automates pricing decisions, inventory management, and planning. The platform connects data from multiple sources to produce prioritized, executable recommendations that mirror retailer operations. Profitmind identifies and quantifies performance opportunities across retail functions and includes a Marketing Agent that creates Generative Engine Optimization (GEO)-optimized product copy to improve discoverability by AI search agents. Terms of the investment were not disclosed. Salesforce data shows AI agents increasingly influence e-commerce, with AI-driven traffic and $262 billion in 2025 holiday sales, about 20 percent of global online holiday spend.
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