"The big picture: The same generative tech that powers chatbots is now shaping everything from product discovery to in-store navigation - testing whether consumers are ready to let algorithms do the gifting. It's turning 2025 into the first true AI holiday season, experts tell Axios. Traffic from AI-powered chat tools is projected to surge 520% year over year, and could spike to more than 1,000% on peak shopping days like Thanksgiving, Vivek Pandya, a director at Adobe Digital Insights, told Axios."
"OpenAI introduced a new shopping research tool inside ChatGPT that scans prices, reviews and product availability to generate personalized buyer guides - and says direct purchasing is coming through its upcoming Instant Checkout program. Target and Walmart are among the first major retailers to integrate ChatGPT as a shopping platform. Amazon launched Help Me Decide, an AI feature that analyzes browsing and purchase history to recommend "the right" product with one tap - and explains why it fits."
Generative AI that powers chatbots now shapes product discovery, personalized recommendations, and in-store navigation. Traffic from AI-powered chat tools is projected to surge 520% year over year and could exceed 1,000% on peak shopping days. Retailers and tech companies are coordinating major AI shopping rollouts to shift shopping from searching to prompting. OpenAI added a ChatGPT shopping research tool with personalized buyer guides and forthcoming Instant Checkout. Amazon introduced Help Me Decide to recommend products and explain fits. Target, Walmart, Google, and Meta deployed tools for gift-finding, list-to-cart scanning, aisle navigation, virtual try-ons, price tracking, and ad-based AI assistants.
Read at Axios
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