Amazon launched Lens Live, an AI real-time visual search that scans physical items through a user's camera and displays instant matches. Matches appear in a swipeable carousel so users no longer need to capture static images; users can tap items to focus, add to cart, or save to wish lists within the camera view. Lens Live runs on AWS-managed Amazon OpenSearch and Amazon SageMaker, deploying machine learning models at scale for immediate product identification. Amazon integrated the Rufus AI shopping assistant to provide conversational prompts, suggested questions, and product summaries during scanning. The rollout competes with Google Lens and Pinterest Lens and follows Lens usage growth of over 50% year-over-year with tens of millions of monthly users.
The new feature builds upon Amazon's existing Lens tool by adding instant product recognition as users point their cameras at items in the physical world. "Lens Live instantly scans products and shows real-time matches in a swipeable carousel to make finding the right item easier," said Trishul Chilimbi, Vice President and Distinguished Scientist, Stores Foundational AI at Amazon. The tool operates through AWS-managed Amazon OpenSearch and Amazon SageMaker services, deploying machine learning models at scale for immediate product identification.
Amazon integrated its AI shopping assistant Rufus into Lens Live, providing users with conversational prompts and product summaries during camera scanning. The feature displays suggested questions and key product insights beneath the carousel interface. Users can tap items directly in the camera view to focus on specific products, add items to their cart via the plus icon, or save to wish lists using the heart icon-all without leaving the camera interface.
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