"Amazon is further investing in AI-powered shopping experiences with Tuesday's launch of Lens Live, a new AI-powered upgrade to its Amazon Lens shopping feature that allows consumers to discover new products through visual search, similar to competitors like Google Lens and Pinterest Lens. The tool will also integrate with Amazon's AI shopping assistant, Rufus, for product insights, the retailer notes."
"Lens Live will not replace Amazon's existing visual search tool, Amazon Lens, which lets you take a picture, upload an image, or scan a barcode to discover products. Instead, it brings a real-time component to Amazon Lens so you can point your phone at things you're seeing in the real world to see matching products in a swipeable carousel at the bottom of the screen."
Amazon launched Lens Live, a real-time upgrade to Amazon Lens that enables visual discovery by pointing a phone at physical items to display matching products in a swipeable carousel. Lens Live complements, rather than replaces, the existing Amazon Lens feature that accepts uploaded images, photos, or barcode scans. Users can tap any item in the camera view to focus, add matches to the shopping cart with a plus icon, or save items to a wish list with the heart icon. Lens Live integrates Amazon's AI shopping assistant Rufus for AI-generated product summaries and suggested conversational prompts. The feature runs on AWS SageMaker and Amazon OpenSearch, and supports in-store comparison shopping.
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