"In many African cities, consumers make frequent, small-value, in-person transactions. Supplying these sellers in bulk lowers overall restock costs, enhancing efficiency in the supply chain."
"B2B distributors like MaxAB and Wasoko serve over 450,000 African merchants, with their finance arm generating over $180 million in annual turnover, showcasing the potential of working capital as a product."
In Sub-Saharan Africa, 90% of consumer spending is in physical retail, prompting a shift to B2B distributors. These platforms enhance supply chain infrastructure, focusing on inventory sourcing and trade credit. Retail aggregation in cities like Lagos and Nairobi allows for bulk supply to small retailers, reducing restock costs. B2B distributors capture data on cash flow and inventory, enabling them to offer credit. Companies like MaxAB and Wasoko serve over 450,000 merchants, with high repayment rates, transforming working capital into a product.
Read at Practical Ecommerce
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