Pop Mart expects profits for the first half of the year to rise by at least 350% compared to last year, driven by the popularity of its plush toy, Labubu. This trend of must-have toys echoes historical phenomena like Cabbage Patch Kids, which became a massive hit in the 1980s, selling over 90 million units worldwide. Beanie Babies, which captivated consumers in the 1990s, saw rise in value due to e-commerce and their limited editions. The lasting appeal of these toys raises questions about what makes them so desirable.
Pop Mart expects profit for the first six months of this year to jump by at least 350% compared with the prior-year period, largely because of its plush toy, the Labubu.
Cabbage Patch Kids began as chubby-faced dolls that were so popular in the 1980s that parents waited in long lines to buy them, with over 90 million sold worldwide.
Beanie Babies captivated consumers in the mid-1990s, becoming collectible items with limited edition runs that significantly increased their value during the e-commerce boom.
The dolls of Cabbage Patch Kids were relaunched in 2004 after the successful return of other 1980s toys and entered the National Toy Hall of Fame in 2023.
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