"When is October Prime Day 2025? Amazon's October Prime Day event will take place Tuesday, Oct. 7 through Wednesday, Oct. 8. However, you can expect to shop deals for your budget both before and after the event. Prime Day sales prices tend to be some of the lowest of the year, aside from the Black Friday shopping weekend. This is especially true for Amazon devices like Kindles, Fire tablets, Fire TVs, Amazon Echo devices, etc."
"Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. We also looked over customer reviews to find out what matters to real people who already own and use the deals we're recommending."
Amazon Prime Day October 2025 runs Oct. 7–8, with deals available before and after the main event. Prime Day prices are often among the year’s lowest, second to Black Friday, and Amazon devices such as Kindles, Fire tablets, Fire TVs, and Echo devices commonly see steep discounts. One study reported an average Prime Day discount of 18%. Experts selected deals that were at least 20% off or rarely discounted, verified pricing with comparison tools and trackers, and reviewed customer feedback and testing to prioritize value and real-world performance. Early Prime Day and other retailer deals are highlighted across categories.
Read at ZDNET
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