The article discusses the challenges faced by consumer brands selling through third-party retailers, including loss of direct customer relationships and difficulties in data collection due to privacy regulations and rising acquisition costs. Brij addresses this issue using its AI-driven platform that allows brands to collect valuable first-party data from offline transactions. By employing tools like warranty registration and rebates, it enhances consumer engagement and drives significant revenue. Recently, Brij raised $8M in seed funding, enabling the platform to support over 150 leading brands in their omnichannel strategies.
Brij turns anonymous retail transactions into direct, data-driven customer relationships, empowering brands to capture meaningful data and personalize interactions.
With its agentic AI-first platform, Brij enables consumer brands to shift from third-party sales channels to direct engagement, unlocking significant revenue potential.
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