The European foldable smartphone market saw a shipment increase of 37% in 2024, but foldables still account for only 2% of total smartphone sales. Book-style foldables showed significant growth, climbing 60% year-on-year, yet hold a mere 1% of the smartphone market. Samsung's share dropped from 98% in 2022 to 50% in 2024, affected by new entrants like Honor. Future predictions indicate foldables will claim a more substantial portion of the premium segment and sales could reach about 4 million units annually by 2028, surpassing the 2% mark of total smartphone sales.
The European foldable smartphone market grew by 37% in shipments in 2024. However, foldables represent only about 2% of the overall European smartphone market.
Sales of book-style foldables surged 60% year-on-year in 2024, but they still account for only 1% of the overall smartphone market.
Samsung's market share in the European foldable segment dropped from 98% in 2022 to 73% at the end of 2023, and further to 50% in 2024.
By 2028, foldable smartphone sales in Europe are predicted to reach almost 4 million units per year, surpassing 2% of total smartphone sales.
Collection
[
|
...
]