Cognac producers from France agreed to price increases in China to prevent anti-dumping taxes of up to 34.9 percent. Starting Saturday, major European brandy exporters face these new conditions amid escalating trade tensions. The BNIC association confirmed that participating companies accepted minimum price commitments to maintain their market presence in China. Florent Morillon, head of BNIC, stated that these commitments provide more tolerable conditions compared to the potential impact of anti-dumping duties. Exports of French cognac to China are valued at €1.4 billion annually, heavily influencing the market dynamics.
In order to avoid seeing their presence in China completely undermined and to be able to plan their activities in China with greater stability, some of our companies have signed 'minimum price commitments'.
The minimum price commitment regime offers more tolerable conditions for our companies than the definitive anti-dumping duties announced, even if the market access they allow remains impaired.
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