AI will greatly influence online shopping during Amazon's Prime Day, which is anticipated to generate $23.8 billion in sales across U.S. retailers from July 8-11. The event is projected to show a 28.4% growth compared to last year, with mobile sales accounting for over half. Generative AI is forecasted to boost traffic by 3,200% year-over-year, indicating its rising role despite currently being a smaller percentage compared to traditional sources like paid search and email. A survey indicated 92% of AI users felt their shopping experience improved.
Adobe forecasts that Prime Day will be the equivalent of 'two Black Fridays,' driving $23.8 billion in spending and showcasing significant year-over-year growth in online sales.
Mobile will account for more than half of sales during Prime Day at 52.5%, while traffic from generative AI sources is expected to increase by 3,200% year-over-year.
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