"The feature, which utilizes Stripe's Agentic Commerce Protocol to facilitate AI transactions, is available for Etsy merchants and soon for Shopify. An open-source version allows any merchant or developer to build custom integrations. OpenAI's application form is for merchants not on Etsy or Shopify who want to "1) integrate their products into ChatGPT Search results and 2) enable Instant Checkout in ChatGPT via the Agentic Commerce Protocol.""
"When ranking multiple merchants that sell the same product, ChatGPT considers factors like availability, price, quality, whether a merchant is the primary seller, and whether Instant Checkout is enabled, to optimize the user experience. Thus early ChatGPT merchants may have a competitive advantage. How to optimize for generative engines? Product data alone may not elevate visibility. Remember that ChatGPT doesn't rely solely on keywords. The context of conversations is key."
OpenAI launched Instant Checkout for ChatGPT to enable purchases inside the platform using Stripe's Agentic Commerce Protocol. The feature is available to Etsy merchants, will expand to Shopify, and an open-source option allows custom merchant or developer integrations. Merchants not on Etsy or Shopify can apply to integrate products into ChatGPT Search and enable Instant Checkout via the Agentic Commerce Protocol. ChatGPT ranks sellers by availability, price, quality, primary-seller status, and whether Instant Checkout is enabled, which can advantage early adopters. The move toward AI-driven shopping threatens organic search traffic, and product data plus broad use-case coverage and contextual signals matter most for visibility.
Read at Practical Ecommerce
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