Google's AI try-on feature for clothes now works with just a selfie | TechCrunch

"Google is updating its AI try-on feature to let you virtually try on clothes using just a selfie, the company announced on Thursday. In the past, users had to upload a full-body picture of themselves to virtually try on a piece of clothing. Now, they can use a selfie and Nano Banana, Google's Gemini 2.5 Flash Image model, to generate a full-body digital version of themselves for virtual try-ons."

"Users can select their usual clothing size, and the feature will then generate several images. From there, users can choose one to make it their default try-on photo. If desired, users still have the option to use a full-body photo or select from a range of models with diverse body types. The new capability is launching in the United States today."

"Google first launched the try-on feature in July, allowing users to try on apparel items from its Shopping Graph across Search, Google Shopping, and Google Images. To use the feature, users need to tap on a product listing or apparel product result and select the "try it on" icon. The move comes as Google has been investing in the virtual AI try-on space, as the company has a separate app dedicated specifically to that purpose."

"The app, called Doppl, is designed to help visualize how different outfits might look on you using AI. Earlier this week, the tech giant updated it with a shoppable discovery feed that displays recommendations so users can discover and virtually try on new items. Nearly everything in the feed is shoppable, with direct links to merchants. The discovery feed features AI-generated videos of real products and suggests outfits based on your personalized style."

Google expanded its AI try-on capability to let users generate a full-body digital model from a single selfie using the Nano Banana Gemini 2.5 Flash Image model. Users can input their usual clothing size and receive several generated images, then pick one as a default try-on photo. Full-body photos remain an option, and users can choose from models with diverse body types. The selfie-based feature launches in the United States. Google originally introduced the try-on feature in July across Search, Google Shopping, and Google Images, and maintains a separate Doppl app with a shoppable discovery feed featuring AI-generated product videos and merchant links.

Read at TechCrunch