"They scan catalogs, compare options, initiate payments, and handle communications - all in real time. For marketers, this isn't a future to anticipate. It's a system they must adapt to now. Marketers have spent years developing omnichannel strategies, only for AI to come along and change everything. Autonomous agents don't browse sites or navigate apps as people do. They act - and fast."
"Autonomous agents don't browse sites or navigate apps as people do. They act - and fast. "Retail evolves from omnichannel to agentic commerce," said Mark Menell, managing director at Silicon Foundry. "AI agents surface, compare, and purchase for consumers. Retailers who expose catalog and loyalty data via APIs become agent-friendly storefronts and win share." In other words, if your product data isn't structured and accessible, it doesn't exist to the agents doing the buying."
Agentic AI assistants act on behalf of consumers by scanning catalogs, comparing options, initiating payments, and handling communications in real time. Autonomous agents execute transactions rather than browsing like humans, accelerating purchase flows. Retailers that expose structured product, catalog and loyalty data via APIs become agent-friendly storefronts and gain market share. Financial institutions compete on API access and trust rather than app user experience. A meaningful share of interactions will occur agent-to-agent, including stock checks, delivery confirmations and returns verification, requiring brands to prioritize visibility, interpretability, and trust for machine-driven commerce.
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