Victoria Lynch founded Remi Cachet after a life-changing accident at 18 affected her lower spine, prompting a shift from factory work to entrepreneurship. She pursued professional qualifications and launched her first hair extension brand, Additional Lengths, in 2003, targeting a consumer market that had less access to extensions. Early in her journey, Lynch relied on local word-of-mouth marketing before the rise of social media companies, establishing meaningful community connections.
Lynch notes, "Extensions weren't popular in the same capacity we see them today, and I created that brand with that end-user in mind..." This highlights the unique market positioning she adopted.
Victoria Lynch states, "I had a road traffic accident with a bus, and that left me with some injuries that affected my lower spine..." which significantly shifted her career trajectory.
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