"Black Friday takes place on Nov. 28 this year. During the sale, retailers, including Amazon, Best Buy, Walmart, and Target cut prices on thousands of products (and many products from brands Amazon owns, like Kindle, Alexa, Ring, and more). Unlike Prime Days, which mainly discounts Amazon products, Black Friday is the universal deals day. Since more retailers participate, there's more competition (and sometimes better deals)."
"Because Kindles fall under one of the many brands Amazon owns, Amazon will normally drop prices during Black Friday and Cyber Monday on them. I've been covering these Kindle deals for over two years, and there is always a price drop on the devices during the sale event. How did we choose these Black Friday deals? ZDNET only writes about deals we want to buy -- devices and products we desire, need, or would recommend."
Black Friday 2025 occurs on Nov. 28. Retailers including Amazon, Best Buy, Walmart, and Target cut prices on thousands of products, increasing cross-retailer competition. Amazon typically discounts Amazon-owned brands such as Kindle, Alexa, and Ring during Black Friday and Cyber Monday, with Kindles reliably seeing price drops. Deal selection prioritizes items with at least 20% off or rarely discounted products, verified using price comparison tools and trackers, customer reviews, and hands-on testing to ensure accurate, purchase-relevant recommendations. Broader retailer participation often produces more competitive and sometimes better deals than retailer-specific sale events.
Read at ZDNET
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