Best Buy is launching a third-party marketplace on its website and app, which will more than double its product offerings in a historic expansion. This addition includes technology products like gaming accessories, mobile accessories, and new categories such as seasonal decor and automotive tech. Blu-rays and DVDs will return after being discontinued in 2023. The marketplace will engage over 500 vendors and leverage Best Buy's extensive customer base to enhance shopping experiences for products previously not considered.
Best Buy's new third-party marketplace will significantly broaden its product offerings, adding custom gaming accessories, mobile accessories, seasonal decor, automotive tech, and more.
The marketplace aims to create an ecosystem that drives more customers to Best Buy, ultimately increasing the company's product assortment and sales opportunities.
With over 200 million customers and more than 10 billion site views yearly, Best Buy's launch of the third-party marketplace represents a major expansion.
More than 500 online vendors are set to join Best Buy's marketplace, which is considered a critical area for the company's growth strategy.
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