Best Buy launched a third-party marketplace on its website and app that will more than double its product assortment, marking the largest expansion to date. The marketplace expands technology offerings with custom controllers, gaming chairs and desks, keyboards, mice, monitors and headsets, and triples the mobile accessories selection with more cases, screen protectors and chargers. New and expanding categories include seasonal decor, automotive tech, office and home, and Blu-rays and DVDs will return after being removed from stores in 2023. The marketplace is powered by Mirakl, pairs with the company’s advertising business, and will include more than 500 online vendors.
Best Buy this past Tuesday launched its new third-party marketplace on its website and app, which the company said will more than double the number of products it offers in the largest expansion of its product assortment to date.
This is a significant launch for marketplace sellers as Best Buy has more than 200 million customers, more than 10 billion site views per year and more than 1 million transactions per week, according to company internal data from 2022 to 2023 found on its website.
"It is a tentpole strategy of the enterprise," Bedo told Modern Retail. "When you look at areas of growth and areas the company is willing and wanting to invest in based on the upside potential, marketplace is one of those areas."
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