Labubus have surged in popularity, appearing with celebrities and on social media and generating widespread consumer demand. Pop Mart is on track to sell roughly $1 billion worth of Labubu toys this year. Limited supply and blind-box packaging create scarcity for certain colors and styles, fueling a vigorous secondary market and high resale prices. Some rare Labubus sell for far above retail; examples include a pink doll listed for $501.99 and a 4-foot Labubu statue sold at auction for $170,000. A substantial counterfeit market (nicknamed "Lafufus") complicates authenticity for buyers. The trend carries speculative bubble risks and may eventually fade.
You hear a British woman on TikTok claiming to have the world's most expensive gold one. And you see people turning them into Dubai Chocolate matcha "Crumbl" cookies. (If you have actually eaten one of these, I suggest taking a day or two away from your phone.)And Labubu's parent company, Pop Mart of China, is on its way to selling $1 billion worth of the toys this year, according to a new estimate from EMARKETER, Business Insider's sister company.
Remember Beanie Babies? Here's where the bubble starts: Labubus are a trendy item, and there's a limited supply and " blind box" packaging, which means certain colors or styles can be hard to come by. That means that there's a healthy secondary market where some rare ones will sell for way over retail price, which can be as low as $27.99.
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