"Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers compared to those who don't use it. But looking ahead, Joe Cano, Lowe's svp of digital commerce, said the company envisions doing more with AI-powered visualization to help people figure out what to buy - for example, what products they need to create a midcentury modern dream kitchen, or what furniture and fixtures would complete their country cottage office."
""You're going to start to be able to take a picture of your kitchen and reimagine it in real time, and go from inspiration to installation," he said. "It's going to be almost a Pinterest-type experience. 'What is your style, what do you like?'" Rather than use AI as a gimmick, Cano said Lowe's is focused on figuring out ways to be helpful and build customer trust - like using agentic shopping to surface product recommendations."
Mylow, powered by ChatGPT and launched in March, doubles conversion rates for online shoppers who use it versus those who do not. Lowe's plans to expand AI-powered visualization to help customers identify needed products and reimagine spaces in real time, enabling an inspiration-to-installation workflow. The retailer emphasizes helpfulness and customer trust, using agentic shopping to surface curated recommendations rather than gimmicks. Competitors including Walmart, Target, Amazon, and L'Oreal are also integrating shopping capabilities into AI assistants. Online sales rose 11.4% in Q3 2025, and Lowe's will grow its marketplace, add more product videos, and increase SEO and paid-ad investments.
Read at Digiday
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