Lululemon has filed a lawsuit against Costco, claiming the warehouse chain is selling knockoffs of its leggings and other apparel. The lawsuit contends that Costco's leggings deceive customers into thinking they are manufactured by Lululemon due to similarities in design. While Lululemon's products can be priced over $80, Costco's versions are significantly cheaper at around $20. The lawsuit specifies multiple products and emphasizes the impact on Lululemon's brand reputation and consumer perception.
Lululemon alleges that Costco is selling 'knockoff, infringing versions' of its leggings, misleading customers into believing that they are authentic Lululemon products.
The lawsuit states, 'Indeed, one of the purposes of selling 'dupes' is to confuse consumers at the point-of-sale and/or observers post-sale into believing that the 'dupes' are Plaintiffs' authentic products when they are not.'
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