"Walmart has announced a new partnership with OpenAI to i ntegrate ChatGPT into its shopping platform, allowing customers to make purchases using the AI chatbot. Walmart CEO Doug McMillon stated that this collaboration aims to transform the traditional eCommerce experience, which has long relied on search bars and item lists. The new AI feature promises a multi-media, personalized, and contextual shopping experience."
"The partnership, announced on Tuesday (October 14), is part of Walmart's broader strategy to incorporate AI into its operations. The retailer's AI shopping assistant, Sparky, debuted in June, following Amazon's launch of its Rufus shopping assistant earlier in February 2024. Walmart's collaboration with OpenAI seeks to catch up with competitors in the AI-driven online commerce market. The integration of ChatGPT will allow customers to plan meals, restock essentials, and discover new products through chat-based interactions."
Walmart partnered with OpenAI to integrate ChatGPT into its shopping platform, enabling customers to make purchases through conversational interactions. The integration aims to support meal planning, restocking essentials, and product discovery while leveraging OpenAI's Instant Checkout to streamline single-item purchases. Walmart launched its AI shopping assistant Sparky in June and frames the OpenAI collaboration as part of a broader AI strategy to compete with rivals such as Amazon's Rufus. The initiative also targets improvements to product catalogs, shorter production timelines, and faster customer care resolution times, with OpenAI leadership highlighting simplified everyday purchasing.
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