Tesla's support has declined across all political groups, with negative perceptions growing among Democrats, Republicans, and Independents. Elon Musk's far-right political involvement has alienated the liberal customer base without attracting a conservative audience. Tesla's sales have dropped for two consecutive quarters, indicating a broader issue amid a shift toward AI and robotics. Musk's actions, including support for Trump's re-election and government cuts, sparked protests and led to customers trading in their Teslas, compounding challenges for the company's brand perception.
Tesla’s brand perception has now turned negative among Democrats, Republicans, and Independents, and the CEO and his brand are undergoing declining perception across party lines with no clear recovery in sight.
Tesla alienated its historically left-leaning liberal customer base when CEO Elon Musk got involved in far-right politics, losing liberal buyers but not gaining any sizable conservative customer base.
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