Tesla has seen a significant decline in brand perception among Democrats, Republicans, and Independents, largely due to CEO Elon Musk's foray into far-right politics. Despite attempts to gain Republican support, the company has alienated its traditional liberal base, resulting in negative sentiment across the political spectrum. Sales have dropped for the second consecutive quarter, reflecting a broader decline as the company shifts focus toward AI and robotics. Strong demand for increased transparency regarding FSD safety data has emerged among consumers, indicating rising concerns about autonomous vehicle safety.
Tesla’s brand perception has now turned negative among Democrats, Republicans and Independents, according to the Electric Vehicle Intelligence Report. The study indicates that both the CEO and his brand are undergoing declining perception across party lines with 'no clear recovery in sight.'
The study also indicates strong support for better transparency from Tesla regarding FSD safety data. This sentiment reflects a growing concern among consumers about the safety of autonomous driving technology.
Tesla alienated its historically left-leaning liberal customer base when CEO Elon Musk got involved with far-right politics, losing potential conservative customers without regaining liberal support.
Tesla's sales dropped for the second consecutive quarter, falling 13.4% in the April-June period as its global decline continues amid a pivot to AI and robotics.
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