"Major tech companies aren't just using AI to help you generate or summarize content - they also want you to use it for shopping. OpenAI, Google, and Amazon have heavily invested in AI assistants that research new product categories for you and suggest the right ones to buy."
"Onton ( previously known as Deft), an AI-powered furniture shopping platform, says it has seen its user base grow from 50,000 monthly active users to over 2 million monthly active users, serving millions of searches and image generations."
"For its core technology, the company uses what's called neuro-symbolic architecture. Hudson said that with this approach, the company can eliminate the hallucination problems of LLMs and provide better, logical search results. He added that the startup's model can also learn information from the real world that might not necessarily be included in a product description."
Major tech companies and startups are deploying AI assistants to research products and guide consumer purchases. Startups such as Perplexity, Daydream, Cherry, and Onton report increased consumer adoption of AI for shopping. Onton grew from 50,000 to over 2 million monthly active users while serving millions of searches and image generations. The company raised $7.5 million in a new funding round led by Footwork, bringing total funding to about $10 million. Onton plans to expand from furniture into apparel and consumer electronics. The company uses neuro-symbolic architecture to reduce LLM hallucinations and incorporate real-world knowledge into search results.
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