"While the core gift-giving season may be over, shoppers aren't putting away their wallets just yet. Q5, the week between Christmas and New Year's Day, is one of the most active periods of the year on Pinterest. 55% of weekly Pinterest users keep buying online and 45% continue buying in-store, giving brands an extra sales window and an important marketing opportunity."
"Instead of finding gifts, shoppers are turning their attention to items that will make get-togethers with loved ones extra special in other ways, especially in two of the most-shopped categories: Food and drinks and Fashion. For example, Pinterest searches for 'new year's cocktails' surge by 9.8x, and 'nye casual outfit' increase by 30x. Pinterest says that shoppers are also looking to take advantage of Q5 sales, as they buy for themselves."
"We particularly see this happening in health and beauty, another top-shopped category on Pinterest. As the year draws to a close, people on Pinterest are searching for ways to treat themselves, which we see in beauty categories like clear skin (+2.1x), detox bath (+48%) and body oils (+22%)."
Q5, the week between Christmas and New Year's Day, is one of the most active shopping periods on Pinterest. 55% of weekly Pinterest users continue buying online and 45% continue buying in-store, creating an additional sales window for brands. Shoppers shift focus from gifts to items that enhance get-togethers, with searches for 'new year's cocktails' surging 9.8x and 'nye casual outfit' increasing 30x. Health and beauty searches climb as people treat themselves, with clear skin (+2.1x), detox bath (+48%) and body oils (+22%). Pinners are 2.4x more likely to set New Year's resolutions than non-Pinners.
Read at Social Media Today
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