A consumer survey combined with receipt data shows a “summer spend shift” during the summer shopping season. Basket sizes stay relatively stable, but the mix of items changes. Spending reallocates away from convenience and discretionary categories and toward staples and at-home consumption. This shift aligns with shoppers traveling less and focusing more on in-home needs. The data indicates shoppers prioritize value within their baskets rather than increasing overall basket size. Promotional activations that match these summer shopper trends are referenced as available in a related report.
"Using a consumer survey and receipt data, Ibotta pulled insights on how the summer shopping season is shaping up. What did they find? One key blanket trend emerged: the “summer spend shift.” While basket sizes remain relatively stable, the composition of those baskets is shifting to prioritize value as folks travel less and focus more on in-home consumption."
"Ibotta's data showed that shoppers are reallocating their spending away from convenience and discretionary categories toward staples and at-home consumption. This indicates a change in what shoppers choose to buy during the summer season, even when the overall basket size does not grow significantly."
"One key blanket trend emerged: the “summer spend shift.” While basket sizes remain relatively stable, the composition of those baskets is shifting to prioritize value as folks travel less and focus more on in-home consumption. Ibotta's data showed that shoppers are reallocating their spending away from convenience and discretionary categories toward staples and at-home consumption."
Read at Retail Brew
Unable to calculate read time
Collection
[
|
...
]