"Cyber Monday will be a big revenue win for retailers, as mobile and AI usage continue to gain popularity. Salesforce predicts Cyber Monday will drive $13.4 billion in sales in the U.S., up 4 percent year-over-year. But a more bullish Adobe expects U.S. consumers to spend $14.2 billion online, up 6.3 percent year-over-year and nearly $900 million more than Cyber Monday last year. Adobe expects online spending to peak between 8 and 10 p.m. on Monday, with $16 millionspent every minute."
"While we expect record spend online today for Cyber Monday, Black Friday is challenging its dominance as the big e-commerce moment of the year. Consumers now expect comparable deals to happen earlier during Cyber Week and many are not waiting to hit the 'buy' button. Cyber Monday has essentially become 'last call' for big discounts during the holiday season, with electronics and apparel set to take"
Salesforce predicts Cyber Monday will generate $13.4 billion in U.S. sales, up 4 percent year-over-year, while Adobe expects $14.2 billion, up 6.3 percent and nearly $900 million more than last year. Adobe expects online spending to peak between 8 and 10 p.m., with $16 million spent every minute. Cyber Monday completes a robust Cyber Week that spans Thanksgiving Day through Monday. Retailers forecast combined online and in-store holiday sales growth of about 3 to 4 percent. Consumers increasingly use mobile shopping, AI tools, and buy now, pay later options, and respond to widespread discounts of 30 to 50 percent.
Read at WWD
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