Scroll, Tap, Buy: Black Friday Deals You Can Shop Right in Instagram

"Instagram's in-app shops are expected to feature early Black Friday promotions, influencer exclusives, and limited-time collections. Many major brands, including Nike, Sephora, and tech accessory makers, have begun testing "Instagram-only" deals for their followers. Early Access Sales: Some brands announce flash sales in Stories before they appear on websites. Influencer Collabs: Creators often link to limited-edition product drops in Reels. Exclusive App Discounts: Brands sometimes offer "in-app only" promo codes to followers."

"If you see a shopping bag icon in an Instagram post, you can view, select, and buy items; you're redirected to the brand's website to complete the purchase. If you find a brand's post with something you want, tap the product tag. You'll see details about the products in the post. Scroll down to see more items from that shop. Tap an item you want to purchase, and then tap View on Website."

Instagram Shopping offers in-app Black Friday deals including early promotions, influencer exclusives, and limited collections from major brands like Nike and Sephora. Brands can announce flash sales in Stories and link limited-edition drops in Reels, while sometimes issuing promo codes usable only inside the app. The feed surfaces brand posts and sponsored ads tailored by past activity, and Instagram's built-in browser lets users complete purchases without leaving the app. Product tags and a shopping bag icon let users view item details, browse shop catalogs, select options, and follow a link to finalize purchases on the brand website.

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