Texas Christian University triathlete Maddie Perkins balances her academic, athletic, and social media responsibilities while securing brand deals through her name, image, and likeness. Managing content creation is demanding, prompting her to seek support from Legacy Frogs, a student group created in 2024 by business students. This group helps athletes manage their social media presence by handling filming and editing. Recent NCAA changes allow schools to pay athletes directly, reflecting their market value, often gauged through social media metrics, which significantly influence NIL deals.
Maddie Perkins, a triathlete at TCU, uses her name, image, and likeness to secure brand deals but finds balancing academics and athletics challenging due to content creation demands.
Legacy Frogs, a TCU student group founded by business students, aims to help athletes like Perkins manage social media by handling filming, editing, and posting for them.
NCAA's recent $2.8 billion settlement allows schools to financially support athletes directly, determining payment equity based on athletes' social media metrics and overall market value.
Will Sturner, the president of Legacy Frogs, emphasizes that factors like follower count and social media engagement are crucial for determining athletes' NIL deal value.
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