The 25 Grocery Items That Save You The Most When You Buy Store Brand

Families face high grocery and gas prices and look for ways to reduce spending. Many shoppers consider replacing brand-loyal items with store-brand alternatives. A NetCredit analysis compared 171 common grocery products across Walmart, Kroger, and Target by calculating price differences between popular name brands and store-brand versions. The study aggregated differences by product across retailers to estimate average savings from switching. The results show that choosing store-brand items at these retailers can save more than 40% versus name-brand equivalents for many items. The largest savings were found in sports and hydration drinks, cereal, ketchup, corn flakes, tortilla chips, and several dairy and condiment products.

"A team at NetCredit compiled a list of 171 common grocery products and visited Walmart, Kroger, and Target to calculate the price differences between the most popular name brands for each product and the store-brand alternatives. "We then aggregated these differences by product across the retailers to find the average savings available by switching to the store-brand version of each item," the report explains."

"Their thrifty shopping research found that opting for store-brand items at these three major retailers could save you more than 40%, compared to a shopping cart loaded with name-brand equivalents. Of the 171 items they compared, these were the 25 where the savings were largest and how much less they cost than their name-brand counterparts:"

"Sports/hydration drinks - 74.3% Fruit Loops-style cereal - 69.3% Ketchup - 66.6% Plain corn flakes - 64.2% Tortilla chips - 62.7% Frosted shredded wheat cereal - 61.1% Gallon of 2% milk - 60.8% Gallon of whole milk - 60.3% Ranch dressing - 59.2% Chocolate milk - 58.5%"

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